Price versus certainty
Not every dollar in an offer has the same value or risk.
- Cash at close.Immediate value, before debt, costs, taxes, escrows, and adjustments.
- Seller note.Deferred payment subject to credit, security, subordination, and collection risk.
- Earnout.Contingent value shaped by definitions, control, performance, and dispute mechanics.
- Rollover equity.Continuing exposure whose future value depends on the post-close enterprise and liquidity path.
Before exclusivity
Model what is received, when, and under whose control.
Compare offers using cash timing, collection and performance scenarios, tax character, working-capital treatment, indemnity exposure, employment expectations, and the personal capital the owner actually needs—not headline price alone. Keep rollover equity separate until its rights, leverage, governance, dilution, and liquidity path can be evaluated.